Introduction: Philosophy of Comprehensive Care Modern self-care for men is much more than just shaving and perfume. It’s a comprehensive approach that includes cleansing, moisturizing, skin protection, and creating a complete image through fragrance. The Aramis brand, since its founding…
Introduction: Fragrances and Seasonality Choosing perfume according to the season isn’t just a tribute to tradition but a practical approach based on how temperature and air humidity affect the unfolding of aromatic notes. What smells wonderful on a cold winter…
Introduction: The Language of Perfumery Perfumery is a language that speaks through scents, and to truly appreciate a fragrance, it’s important to understand its structure and components. The Aramis brand has built its reputation on complex, multi-layered compositions where woody…
Introduction: Philosophy of Multi-layered Fragrance Creating a long-lasting and harmonious fragrance is a true art that requires understanding how different products interact with each other. The technique of layering fragrances allows not only to extend perfume longevity but also to…
Introduction: Revolution in Men’s Perfumery In 1964, the world of men’s perfumery experienced a true revolution. That year, Estée Lauder introduced Aramis – the first prestige fragrance created specifically for men. Until that moment, the perfume market was predominantly feminine,…